LOGO & BRANDING SERVICES

At John Photography + Design Lab, we build strategic visual identities designed to elevate perception, strengthen positioning, and drive commercial impact.

We don’t create graphics. We build brands.

BRAND ESSENTIAL $800-$1,000

Perfect for startups and businesses needing a professional identity foundation.

Includes:

• Discovery & strategy consultation
• Market and competitor overview
• 2 original logo concepts
• Primary logo
• Secondary logo variation
• Submark / icon
• Full color + black & white versions
• Transparent background files
• Print-ready files (PDF / EPS)
• Web-ready files (PNG / JPG / SVG)
• 2 revision rounds

Timeline: 2–3 weeks
Payment: 50% deposit / 50% upon approval

BRAND IMPACT

$1,800-$2,500

Designed for businesses ready to compete and stand out with authority.

Includes everything in Brand Essential, plus:

• 3 original logo concepts
• Advanced typography refinement
• Strategic color system
• Professional mockups
• Cinematic 3D hero brand visual
• Social media profile optimization graphic
• Mini brand usage guide
• 3 revision rounds

Timeline: 2–3 weeks
Payment: 50% deposit / 50% upon approval

BRAND DOMINANCE $3,000-$4,500

For businesses that want premium positioning and strong market presence.

Includes everything in Brand Impact, plus:

• Extended brand direction strategy
• Social media cover design
• 3 promotional marketing graphics
• Full brand guideline document
• Visual positioning consultation
• Priority project scheduling

Timeline: 3–4 weeks
Payment: 50% deposit / 50% upon approval

OUR PROCESS

Discovery & Strategy
Research & Creative Direction
Concept Development
Professional Presentation
Structured Revisions
Final Asset Delivery

Every step is strategic. Every decision is intentional.

Payment Policy

• 50% non-refundable deposit required to begin
• Remaining balance due before final file delivery
• Work begins after deposit confirmation
• Final files released after full payment

PROJECTS

MARKETING & ADVERTISING SERVICES

Strategy • Positioning • Visibility • Conversion

At John Photography + Design Lab, marketing is not just visuals.
We build strategic systems designed to increase attention, authority, and revenue.

Brand Strategy & Market Positioning

Before advertising begins, we define clarity.

• Brand identity evaluation
• Unique value proposition development
• Target audience analysis
• Competitive positioning review
• Core messaging alignment
• Communication tone definition
• Revenue and growth objectives

Brand Strategy Package: $900 – $1,500

Strong campaigns begin with strategic positioning.

Advertising Design

High-impact visuals built to capture attention and drive action.

Promotional Flyers & Event Graphics

• Event promotion
• Product launches
• Grand openings
• Seasonal promotions

$250 – $450 per design

Social Media Advertising Graphics

• Ad-ready visual creatives
• Optimized formats for Instagram & Facebook
• Conversion-focused design structure

$300 – $600 per campaign creative

Print Advertising Design

• Billboard design
• Large format banners
• Window vinyl
• Promotional menu boards

$500 – $1,200 depending on scale

Social Media Marketing & Content Development

We don’t just post content. We build brand presence.

Includes:

• Monthly content strategy
• Branded post design
• Reel visual direction
• Content calendar planning
• Caption structure guidance
• Profile optimization
• Cohesive brand aesthetic

Social Media Management Packages

Starter (9 posts/month): $700
Growth (12–15 posts + strategy): $1,200
Dominance (advanced content + campaign prep): $1,800+

Paid Advertising Management

Strategic ad setup and optimization to maximize return.

Includes:

• Facebook Ads setup
• Instagram Ads setup
• Audience segmentation
• Geographic targeting
• Campaign configuration
• A/B testing
• Performance tracking

Initial Setup: $600
Monthly Management: $800 – $1,500

(Ad spend is paid separately by the client.)

Commercial Photography & Video Production

This is where Lab Design becomes powerful.
Visual production is integrated into strategy.

Includes:

• Product photography
• Restaurant photography
• Promotional short-form video
• Commercial reels
• Video ads for paid campaigns

Commercial Photography Session: $600 – $1,200
Promotional Video Production: $1,200 – $3,000
Full Campaign Visual Package: $3,500+

Full Marketing Campaign Development

Complete strategic rollout for businesses ready to grow.

Includes:

• Brand strategy
• Visual identity refinement
• Promotional graphics
• Professional photography
• Video production
• Social media content
• Paid advertising management

Full Campaign Packages: Starting at $4,000 – $10,000+

Marketing Consultation

For businesses needing expert direction.

Includes:

• Brand audit
• Social media review
• Visual positioning evaluation
• Strategic growth recommendations
• Action plan roadmap

Consultation Session (1–2 hours): $250
Complete Strategic Plan: $900

PAYMENT STRUCTURE

• 50% non-refundable deposit required
• Remaining balance due before final delivery
• Monthly retainers billed at the beginning of each month
• Ad spend managed separately

MENU DESIGN

(Restaurant & Catering)

MENU DESIGN

$450 – $950

• Layout design (1–4 pages depending on tier)
• Typography system
• Food category structuring
• Pricing alignment layout
• Print-ready file setup
• Digital version optimized for social media

Add-ons:
• Professional food photo integration
• Bilingual layout
• Table tent mini menus
• Wall menu boards

Full restaurant visual package (Logo + Menu + Social Graphics): starting at $2,500.

MARKETING & PROMOTIONAL DESIGN

Social Media Graphics Package

$600

• 9 branded promotional posts
• Cohesive visual theme
• Caption-ready layouts
• Print & digital versions

Flyer / Event Promotion

$250 – $450

• High-impact promotional design
• Print-ready format
• Digital optimized version

3D Visual / Cinematic Brand Render

$350+

Standalone premium visual for marketing campaigns.

CONTENT VISUAL DIRECTION

Visual Campaign Development —

Starting at $1,200+

• Creative direction
• Visual concept development
• Moodboard + theme alignment
• Promotional graphic suite
• Strategic launch visuals

This is for businesses that want to look established, not temporary.

Menu Samples

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